#002: The Real Reason Profit Isn’t the Enemy of Purpose... and Why You Need Both

Have you ever felt uneasy about making money in your business? Like turning a profit might make you seem less authentic or less committed to your mission? If so, you’re not alone. Many purpose-driven women entrepreneurs struggle with “profit guilt,” the feeling that financial success and meaningful impact are at odds.

But here’s the truth: profit isn’t the enemy of purpose—it’s the fuel that makes your purpose possible.

In this week’s episode of The Business of Good, I’m diving into why profit is not a dirty word and how it’s an essential ingredient for creating sustainable change. If you’ve ever wondered how to balance your mission with making money, this conversation is for you.

The Myth Biggest Myths About Profit vs. Purpose

There’s a common misconception that you have to choose between making money and making a difference. But the reality is that purpose and profit aren’t opposites—they’re partners.

Profit provides the stability, resources, and freedom you need to bring your vision to life. Whether it’s hiring a team, scaling your impact, or simply reducing stress, financial success empowers you to show up fully for your mission.

Here’s how profitability transforms your business and your life:

1. Profit Funds Your Mission
   Without financial stability, your mission is limited by what you can scrape together. Profit gives you the freedom to invest in the causes, tools, and strategies that matter most.

2. Profit Allows You to Scale Your Impact
   Want to reach more people or expand your services? Profit lets you reinvest in growth, amplifying your ability to create meaningful change.

3. Profit Prevents Burnout
   Running on fumes isn’t sustainable. Profit enables you to take care of yourself, ensuring you have the energy and resources to keep going.

4. Profit Lets You Say “No”
   When you’re financially secure, you can say no to opportunities that don’t align with your values, making room for the ones that do.

5. Profit Sets an Example for Others
   By embracing financial success, you’re showing the next generation of women leaders that it’s possible to do well and do good at the same time.

An Inspiring Guest: Erica D’Eramo

In the second half of this episode, I’m joined by Erica D’Eramo, founder of Two Piers Consulting. With a background in engineering and leadership coaching, Erica shares her journey from nonprofit work to fully embracing the idea that profitability amplifies impact.

Erica’s story is a powerful reminder that financial success doesn’t mean compromising your values—it means expanding your ability to create change. She offers actionable tips for reconciling profit with purpose and creating a business that aligns with your vision.

Join the Conversation

If you’re ready to embrace profitability as a tool for good, I’ve created a free resource to help you align your business with your values. Join The Business of Good Collective at janditchfield.co/good and grab your free guide to building a profitable, purpose-driven business.

Profit isn’t the enemy—it’s your ally. By building a financially sustainable business, you’re creating a legacy that will inspire others and make a lasting impact.

Hit play on Episode 002 now and discover how profit fuels purpose!