#003: Trust-Building Sales Tips You’ll Actually Want to Use *5 Strategies Inside!*

Have you ever felt a twinge of guilt when trying to sell your offer? Maybe you’ve wondered, Is it possible to make money and stay true to my values? You’re not alone. Selling can feel like walking a fine line between helping and pushing, especially when you’re a purpose-driven entrepreneur who wants to make an impact. I’ve been there too, and I’m here to tell you—it doesn’t have to feel that way.

Here’s the thing: traditional sales tactics often rely on pressure, manipulation, or creating a false sense of urgency. While these methods might work in the short term, they leave customers feeling skeptical and disconnected—and they don’t align with your mission to create positive change. In fact, studies show that 88% of consumers say trust is a critical factor in their purchasing decisions. For mission-driven entrepreneurs like us, trust isn’t just important—it’s everything. Without it, it’s impossible to build lasting relationships with your audience or grow your business in a way that feels good.

Reframing The Way You Think of Sales

That’s why I’m so excited to share this week’s episode of The Business of Good. In it, I dive into five ethical sales strategies that will help you grow your revenue while staying true to your values. You’ll learn how to sell with integrity, build trust with your audience, and create a sales process that feels empowering—not icky. These strategies include actionable tips like:

• Selling with consent, so your audience feels in control of their decisions.

• Aligning your offers with your values to create genuine connections.

• Using empathy-driven messaging to show your audience you truly understand their needs.

If you’re ready to transform the way you sell, this episode is packed with the insights you need.

5 Ethical Sales Strategies You Can Start Using Today

1. Sell with Consent Think of selling as a conversation, not a confrontation. Instead of telling your audience what they need, ask thoughtful questions like, “Would you like to hear how this can solve your problem?” This gives them control over the decision-making process and builds trust.

2. Be Transparent Transparency is key to ethical sales. Be upfront about your pricing, what’s included, and who your offer is best suited for. When your audience knows exactly what to expect, they feel safe investing in your services.

3. Align Your Offers with Your Values When your offers reflect your mission, selling becomes a natural extension of your purpose. For example, if your business is focused on sustainability, highlight how your product supports eco-friendly practices. Selling with a mindset of service connects your values with your audience’s desires.

4. Use Reciprocity to Build Trust Offering free value before asking for a sale shows your audience that you care about their success. Whether it’s a downloadable checklist or a free webinar, these small gestures create goodwill and set the foundation for a lasting relationship.

5. Lean on Empathy-Driven Messaging Put yourself in your audience’s shoes. Acknowledge their challenges and position your offer as a solution without resorting to fear-based tactics. For example, instead of saying, “You’ll fail without this,” try, “If you’ve ever felt overwhelmed by growing your business, you’re not alone. This can help.”

Let's Build Something Magical

Ready to dive deeper into these strategies and learn how to implement them in your own business? Listen to the full episode of The Business of Good: 5 Ethical Sales Strategies to Build Trust and Grow Revenue. I’ll share more stories, examples, and insights to help you transform the way you sell. Click here to listen now.

Selling doesn’t have to feel sleazy. When you approach sales with a mindset of service, you’re not just growing your revenue—you’re building trust, creating impact, and staying true to your mission. Ethical sales aren’t just better for your audience; they’re better for your business.

What’s one sales strategy you’ve used that’s felt truly aligned with your values? I’d love to hear your thoughts! Join the conversation in The Business of Good Collective on Facebook. Click here to join.