#011: Steal My Email Marketing Strategy (+ templates)

You know that feeling when you sit down to write an email, but suddenly your mind goes blank? You stare at the screen, overthinking every word, questioning if anyone even wants to hear from you. And just like that, you close your laptop and promise yourself you’ll do it later… except later never comes.

I get it. I’ve been there. And if you’ve ever felt like email marketing is more stressful than it’s worth, you’re not alone. But here’s the truth—email marketing doesn’t have to feel like pulling teeth. It can actually be one of the simplest ways to connect with your audience, build trust, and yes, turn subscribers into customers.

That’s exactly what we’re diving into in this week’s episode of The Business of Good. We’re taking the overwhelm out of email marketing, starting with a simple, five-part welcome sequence that sets the foundation for a relationship with your audience—without feeling like you need to write a novel. Then, I’ll walk you through my go-to strategy for keeping up with weekly emails without overthinking it.

The Real Reason You’re Avoiding Your Email List

Let’s be real—avoiding your email list isn’t just about not knowing what to say. It’s about fear. Fear of unsubscribes. Fear of saying the wrong thing. Fear that you’re bothering people.

But what if we flipped the script? What if, instead of worrying about who might leave, you focused on who needs to hear from you? The truth is, your email list isn’t a group of strangers who are annoyed by your presence. They’re people who chose to be here. They signed up because they want to learn from you. And staying silent? That’s actually what hurts your business more than sending a “less-than-perfect” email ever could.

What You’ll Learn in This Episode

In this episode, I’m sharing exactly how to build confidence in your email marketing strategy, including:

• Why we overcomplicate email marketing (and how to stop).

• The simple 5-email welcome sequence that builds trust fast.

• The easy email-writing structure that makes consistency effortless.

• Why unsubscribes aren’t something to stress over (seriously!).

How to Make Email Marketing Easy and Fun

So, how do you actually make email marketing work for you—without spending hours stressing over what to write? It starts with structure. A repeatable system that allows you to show up consistently, in a way that feels natural and engaging, instead of forced.

Inside this episode, I break down how to:

• Craft a welcome sequence that nurtures new subscribers without overwhelming them.

• Use my simple email framework to take the guesswork out of writing.

• Shift your mindset around unsubscribes so they stop feeling like rejection.

The Biggest Email Marketing Myth You Need to Let Go Of

Here’s the thing—there’s a huge myth floating around that says you have to constantly be selling in your emails or writing long, complex messages to keep people engaged. Not true. Some of the best-performing emails I’ve ever sent were the simplest ones. The goal isn’t perfection—it’s connection. It’s consistency. It’s showing up for your people and giving them value, week after week.

So if you’ve been ghosting your list, feeling stuck in your head, or wondering if email marketing is even worth it, this episode is for you. Hit play now, and let’s make email marketing feel easy.

 P.S. Need a little help getting started? I put together a free guide with 100 subject lines to get those emails opened. Grab it here!