#142: Tactics to Successfully Re-engage and Win Back Lapsed Customers

One of the most important things in business to remember is that it costs more to acquire a new customer than it does to retain an existing one.

While we spend a lot of time focusing on how to bring new business into our world, we sometimes forget that focusing on re-engaging lapsed customers can increase the sales in our business without having to work as hard or spend as much. 

In this episode, I'm breaking down some key tactics to get the attention of past customers who have been giving you the cold shoulder, including...  

• How to define when a customer is lapsed
• Why tracking data will increase your efforts to understand 
• The best ways to put systems in place to minimize losing customers and keep them engaged with your business

If you're looking for ideas to rekindle the love affair with your past customers, this is the episode for you. 

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