COMING WINTER 2025

CAPITAL CAMPAIGN FORMULA

Your step-by-step, how-to guide to your biggest launch yet.

A proven, ethical sales system giving you the tools, strategies and insider knowledge to launch your digital offer with confidence (and achieve wildly successful conversion rates).
JOIN THE WAITLIST!

Want to know if Capital Campaign Formula is right for you? Let's find out...

 
  •  You've got this awesome thing you've put together, whether it's a course, membership, coaching program, and you're itching to take it to the next level. But, let's be real, the last time you put it out there, it didn't exactly leave you feeling all that jazzed up to do it again.

  • You've heard the horror stories of launches gone wrong and you're on the hunt for a straightforward system that's a breeze to put into action, feels genuine to operate, and consistently brings in predictable annual revenue like clockwork. 

  • You're burned out from trying all of the online guru tactics that never get you the results they promise and want to learn how to sell in a way that aligns with your ethics and values.

  • You dream about nurturing deep connections with your audience, big or small, that turn them into die-hard fans of your business, and keep them coming back for more.

If you're raising your hand reading this and screaming "FINALLY!" at your screen, you're in the right place.

 

By the end of your time in this one-of-a-kind program, you'll...

Discover the secrets to sell authentically

by crafting irresistible sales pages, compelling sales emails, and captivating social media content that ensures your audience keeps coming back for more.

Design a value-driven bootcamp

by establishing a seamless tech setup and registration process while devising a conversion-friendly strategy to maximize your revenue for your launch.

Dive into the mind of your ideal client

allowing you to craft sales conversations that create deep emotional connections and skyrocket your conversion rates to mind-blowing heights.

Track your leads like a master

allowing you to know what to say and when to say it, resulting in consistent sales no matter the size of your following or the nuances of your niche.

Develop a flawless student onboarding process

that keeps your new clients energized, excited, and on track to success, guaranteeing you repeat business and long-term business success.

10x+ Typical Online Conversion Rates

with a customized plan that generates conversion rates of 15% to 56%... WAAAAAY above the industry average of 1% to 3% in the online industry.

Chef Rafael & Toni Gonzalez

"We started working with Jan after feeling pretty let down by other online experts who just gave us pieces of the business puzzle. With her help, we launched our first digital product together. We got a whopping 22% conversion rate…without any paid ads or fancy webinars."

What Online Business Owners Are Saying...

"Jan managed to help me pull my business up off the ground after 3 years of bad business advice. I went from $0 in revenue to a 5-figure launch in only 6 weeks!"

Vandghie, Registered Dietician

"Jan has completely transformed my business! With her help through Capital Campaign Formula, I had one of my best launches ever and generated over $18,500 in revenue!"  

Ashley, Debt Management Coach

"Jan’s approach is so personalized and what she teaches works! I got BETTER results than I expected. My conversion rate was 20%, and I made $4,500 in revenue." 

Hélène Hebert, Gardening Consultant

What's inside of this one-of-a-kind program?

DURING MODULE ONE

The Successful Sales System & Ethical Messaging Framework

  • Learn the ethical sales practices that are at the heart of a successful launch strategy & how to set sales goals like a pro

  • Master sales techniques that convert and start understanding how to develop messaging that speaks directly to your ideal client

  • Get a detailed campaign planner (aka: a comprehensive checklist for everything you need to do week by week) for implementing what you learn inside of CCF

DURING MODULE TWO

Designing & Executing Your High-Converting Live Launch

  • Learn the 4-Step Framework to create your campaign sales funnel and the comprehensive step-by-step to set up your live launch

  • Get really clear on what your ideal client wants to learn and create a value-driven bootcamp (known as a Community Cultivation Magnet) that converts

  • Learn to track leads like a boss so you never have to guess where your sales are going to come from

 

DURING MODULE THREE

Confidently Navigate Bumps in the Road

  • Learn how to troubleshoot a struggling launch so you can pivot and get renewed momentum even in the trickiest of situations
  • Set up your backend systems with rock solid refund policies, terms & conditions, while protecting your IP and reputation
  • Gain instant access to every template you need, PLUS swipes files so you can put what you've learned into action immediately   

 

DURING MODULE FOUR

Create a Flawless Onboarding System That WOWS Your Students

  • Design a mesmerizing onboarding system that leaves your students in awe from day one, setting the stage for an unforgettable journey with your program
  • Unlock the strategies to host a welcome orientation live with your students that becomes a magnet for student retention and enthusiasm, ensuring they remain loyal advocates for your program

  • Develop a flawless student community group that serves your clients, your customers, and yourself

 

DURING MODULE FIVE

Drive Repeat Business Effortlessly

  • Learn how to strategically release your course to maximize participation and WOW your students with your stewardship and customer engagement
  • Learn how to create an irresistible follow-up offers that seamlessly lead satisfied customers into their next purchase, maximizing their lifetime value to your business

It's everything you need to have a high-converting launch...

I'm not going to just tell you on WHAT needs to be done. I'll break down every step for you. You'll get access to resources like my complete sales email sequence, prepped and ready for you, detailing precisely what to write (and when!) to optimize engagement and sales. Plus, you'll gain access to my comprehensive Campaign Checklist, outlining the specific actions you need to take each day to ensure you're fully prepared for your live launch. And that's not all—you'll also receive the exact Lead Tracker I use to reach conversion rates of 56% (WHAT?!) along with so many other invaluable tools and tips.

MEET YOUR INSTRUCTOR

Hey you! I'm Jan Ditchfield - award-winning business strategist, podcast host and CEO.

After a 20+ year career as an award-winning business strategist and professional fundraiser, I’ve spent almost half of my life running launches that transformed lives and generated over $25 million dollars in revenue.

Now, I'm breaking down that entire strategy in my new program that leads to consistent annual revenue no matter the size of your audience and without having to sacrifice your values in the process.

It's the same plan I used then and the same one I use now in my own business that results in 30%+ conversion rates and took me from zero to multiple 6-figures with an audience of 1800 on IG and an email list of less than 700.

I understand that due to your level of expertise, the traditional online bro marketing sales strategies aren’t going to work for you.

If you're looking for a no BS approach to making more money in your online business, I’m here to help as a true business strategist that guides smart women like you on how to make a lot of money and maintain your values while you do it.

I’ve taken what I know from a two-decade career generating multi-millions of dollars from launches and created a seamless step-by-step, ethical, streamlined system for you to have your best launch yet, that generates mind-blowing conversion rates even with a small audience.   

Are you ready to learn an entirely different approach to selling online, get access to step-by-step guides and frameworks, and learn everything you need for a proven, ethical, financially-successful launch?

GET ON THE WAITLIST!

"I just finished my first campaign using Jan's Capital Campaign Formula and the results have been even better than I had expected. I added over 150 people to my email list and was able to grow that group into a community of highly engaged super fans of my brand....and yes.....many of them said YES to my offer and I've added over $12,000 of yearly recurring income from just this one campaign."

Adam, Podcasting Business Coach